Why pay $25,000 a year for hosting on a Enterprise platform you don't even own and can't really customize or control?
You already know how complex Magento is. Getting M1 or M2 to work on a containerized and scalable cloud infrastructure is next to impossible. Building a full development pipeline for Magento takes 6-12 months before your store is able to generate revenue.
You don't need an enterprise licence to use Magento 1 or 2 on the cloud.
You just need the right hosting partner.
Inscription was originally built to address the specific needs of online retailers.