DevOps

How to Survive the Retail Apocalypse as an e-Commerce Store

Shopping centers are taking on a new look. The “retail apocalypse” is here and it’s not slowing down. An estimated 75,000 physical stores are expected to close by 2026, according to investment firm UBS.


But, that doesn’t mean it’s the end of commerce as a whole. In fact, shoppers in the US are taking their purchases online. As incomes shift and technology becomes more easily accessible, shoppers are finding better bargains and a more integrated positive customer experiences via online retailers. In fact, UBS predicts that online shopping is expected to make up an estimated 25 percent of retail sales in the near future.


This is an opportunity to take your business to the next level. Innovating, streamlining and, in general, adopting a DevOps approach is more crucial than ever if you hope to ensure that your products reach potential customers quickly and efficiently.

Create a connected experience

Keep customers engaged both in store and online by creating unique experiences through connected devices and applications. We’ve all heard of the Amazon Dash Button that allows customers to reorder goods at the touch of a button or Google Home which can help a customer place an order without physically touching a device. Connected devices create a hyper-connected shopping experience. Customers want eCommerce to reach them when and where they need it.

Streamline innovation and enable integration

Streamline your practices and get your products to market faster with DevOps practices. DevOps toolsets for Magento like Inscription enables continuous integration and delivery for enterprise online retailers.


It’ll create faster delivery of features, more stable operating environments, improved communication and collaboration, as well as more time to innovate. This cultural shift creates a happier, more engaged team that results in an increase in productivity.


In a time when eCommerce is booming, DevOps will maximize your ability to work across teams and through development stages without the traditional work flow barriers.

Target new demographics

While most brick-and-mortar stores are on the decline, discount and budget stores are on the rise. According to a Pew Research Center study, wealth distribution is becoming increasingly unequal in the United States. For example, the lowest and highest income brackets grew by 4 and 5 percentage points from 1971 to 2015, respectively.


As you evaluate your eCommerce business and consider new innovating approaches, consider offering bargains or promotions to keep your customers engaged.

Take a different approach towards brick-and-mortar stores

ECommerce businesses are bringing today’s customers a whole new shopping experience. As traditional businesses head out, some popular eCommerce companies, like Wayfair, are opening shop but not in the traditional sense.


ECommerce business are using these outlets as showrooms or customer experience avenues that tie-in their online platforms. They’re using new retail technology that is stronger, smarter, and incorporates DevOps practices which makes innovation quick, easy and accessible for customers.


ECommerce businesses are shifting the focus from using brick-and-mortar stores as the primary avenue for sales to using it as a support tool for their online service; accessible to wider audiences and giving them an advantage over competitors.


Inscription is an immense and complex platform & infrastructure, yet is elegantly simple in its design & day-to-day operation. It’s pre-configured and optimized for online retailers on Magento 1, Magento 2, and WordPress (including WooCommerce).

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David Ward

David Ward

A lifelong serial entrepreneur and technologist, Dave has been designing, developing, and marketing websites since 1996 when Netscape Navigator was all the rage and people thought SEO was white text on a white background used to stuff keywords. Dave has worked with brands ranging from DKNY to Ghirardelli to California Closets - and has key vertical experience in auto parts, haute couture and high-end home goods, high-tech manufacturing, FinTech, and online retail.